Head of Marketing, Asia - Luxury Lifestyle Publishing

REF: VL182355

This international luxury lifestyle publishing group owns a portfolio of traditional and digital titles.  An opening exists for a senior and experienced marketing professional to join their millennial-focused publication.

In this newly created Hong Kong-based regional role, you will report into the publisher and drive audience growth across Asia through online and offline activities.  Creating and executing strategic audience development strategies and plans, you will optimise campaigns across print, digital and social media platforms and offline events and will develop strategic business partnerships, revenue streams, and cross-promotional opportunities to maximize growth potential.  You will connect with audiences across Asia testing products and acquiring feedback and tracking and collecting data.  You will conduct data analysis and make recommendations internally and will work closely with editorial, events and commercial teams for implementation while overseeing the creative production process of marketing and sales materials.

Requirements
 - Minimum 10 years managing traditional, digital and social media campaigns
 - Skilled in audience development, digital marketing, social media and digital analytics
 - Experience in event marketing and publicity
 - Excellent command of English; an Asian language is a plus.
 - Willing to travel throughout the region

To apply for this role, please submit your CV to resume@initiative.com.hk quoting reference VL182355, or contact us on +852 3752 0515 for more information. Data collected is for recruitment purposes only.

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