Licensing Director, China - Int'l Children's Entertainment

REF: VL182346

This employer is an award-winning children's entertainment company specialising in animated productions, content distribution and consumer products licensing.  An opening exists for an experienced licensing and business development professional with extensive China-market experience to join the organisation in Beijing or Shanghai.

In this role you will manage the business in China and be responsible for its financial performance.  You will drive growth and capitalise on both online and offline opportunities and, collaborating with licensing, sales, PR & marketing, you will increase commercial opportunities and improve the company's market position by establishing new strategic commercial and brand relationships, driving incremental revenues across licensing, merchandising and content while increasing the exposure of the brand.  You will collaborate with management on defining strategic goals for the China business, provide monthly business and financial reports, identify potential business opportunities by analysing consumer, channel and partnership segments, and manage and support new and existing partnerships and alliances to drive business.  You will manage content distribution agencies and building direct relationships with key platforms and develop strategies to drive significant viewership growth and reach, and work with marketing and social media partners to build and expand the digital footprint and elevate viewership and engagement.

Requirements
 - Minimum of 12 years in China market licensing and business development
 - Background in children's entertainment, animation and products
 - Experience driving sales and managing channel partners
 - Native written and spoken Putonghua
 - Willingness to travel on a regular basis

To apply for this role, please submit your CV to resume@initiative.com.hk quoting reference VL182346, or contact us on +852 3752 0515 for more information.

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