Senior Brand Manager - Int'l Consumer Products

REF: VL222499

This company is a leading US-listed consumer products multinational with a portfolio of instantly recognisable brands across a multitude of products.  An opening exists for an experienced brand marketing professional to join the organisation in Hong Kong.

In this role you will be a key contributor to the development of strategic business goals, vision and planning for a category of brands across Asia Pacific.  You will lead brand analysis for the category and will make recommendations to regional marketing with regards to audiences, brand activation, product and pricing.  You will lead toolkit development, delivery and measurement across all consumer touchpoints and will partner with retail, media/PR, brand, commercial and local marketing teams.  

Strategic planning will also form a major part of your role and you will be a key contributor to the development and execution multi-year brand and category activation strategies, the analysis and evaluation of brand metrics, consumer behaviours, and industry and retail trends, making recommendations based on key research/data gaps, as will go-to-market activation and performance optimisation.

Requirements
 - Extensive regional brand marketing experience across a portfolio of brands
 - In-depth knowledge of brand management, brand P&L and profitability
 - Ability to think strategically, comercially, be proactive and take the initiative
 - Capable of working across different cultures, regional and international timezones
 - Excellent command of written and spoken English; an Asian language a plus

To apply for this role, please submit your CV to resume@initiative.com.hk quoting reference VL222499 for more information. Data collected is for recruitment purposes only.

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